| The
Founder
"Cognac is a matter of image
and we have built ours on our respect for quality.
Mr. Jens-Reidar Larsen"
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The Larsen firm was founded in
1926 by Jens-Reidar Larsen, a young Norwegian, who arrived in Bordeaux
in 1919. He settled shortly afterwards in Cognac, charmed by the inimitable
atmosphere of the small Charentes town and there, discovered the refinement
of its famous eau-de-vie. Having become a fine connoisseur, and driven
by an innate business insight, he bought the small firm of Cognac Joseph
Gautier. He then launched his own "Larsen" brand which soon prospered
on Scandinavian markets, particularly in Norway. Having married a native
of Cognac, he had a son who took over the Larsen firm and made the brand
prosper around the world.
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The third generation has
already taken the reins of the family business and made the brand an international
symbol of sophistication and quality. Today, there is a proof that this
encounter between men from the north and a tradition, the fruit of a French
regional soil, can achieve remarkable results. Moreover, the Larsen Family
likes to recall that contrary to common belief, the term: Viking
does not refer to a nation, an ethnic group or a race, but to a state of
mind, which was that of the ancient conquerors who left the Scandinavian
coasts to travel the seas and the world, in particular to Cognac.
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