The extraordinary marketing story of Absolut

The phenomenal success of Absolut Vodka is perhaps a lesson for all who toil in the Cognac industry. In a sense, it is even an example, a rare example, of a success of a state-owned…Continue reading «The extraordinary marketing story of Absolut »

Cognac, a global town of 20,000

Cognac as a global place Some cynic said once that Cognac’s best triumph ever was being by the Charente river. Easy communication from the producing region to the Atlantic coast was undoubtedly a major component…Continue reading «Cognac, a global town of 20,000»

Cognac in Asia: Earthquake and Stockpiling

It was like a premonition, the kind of event superstitious people find irresistible. Yesterday in Wellington, New Zealand, they had a 6.5 strong earthquake. No one was harmed, but there was one victim that made…Continue reading « Cognac in Asia: Earthquake and Stockpiling»

Cheat sheet on Cognac distillation

The great majority of grapes are harvested mechanically, then pressed and set to ferment. The resulting white wine, pretty weak, around 8-9% alc/vol, is then distilled twice. In the Cognac region, harvest usually begins the…Continue reading «Cheat sheet on Cognac distillation»

Cheat sheet of the Cognac crus

Lars Peterson from Atlanta, Ga writes a very kind email and asks me about the different Cognac crus. There are a few pages on the subject elsewhere at Le Cognac, but let me give you…Continue reading «Cheat sheet of the Cognac crus»

Cognac Market Watch (1): China down, USA up

The data from the National Cognac Bureau that I quoted in yesterday’s post is very interesting and deserve a closer look because it points at what could be the future of Cognac in the coming 5-10 years….Continue reading «Cognac Market Watch (1): China down, USA up»

Cognac sales, well, could be worse but it isn’t good

Read an UPDATE HERE The last statistics of Cognac sales, published by the Bureau National du Cognac deserve a closer look. You may see them HERE Perhaps the most interesting is to compare the figures…Continue reading «Cognac sales, well, could be worse but it isn’t good»

Courvoisier in Munich: Straight out of the barrique

Munich International Airport is in the A+ category in terms of duty free shops. It’s as elegant as duty free shops can get and these days AND they are opening a new store dedicated exclusively…Continue reading «Courvoisier in Munich: Straight out of the barrique»

A radiant future and a somber present for the liquor industry in China

        The Chinese expect their domestic liquor industry to have extraordinary growth capability in the coming years. However at this moment it has to navigate an acute downturn caused by the government's…Continue reading «A radiant future and a somber present for the liquor industry in China»

The Best 10 Cognacs According to the Ranking of F. Paul Pacult

The 2013 edition of the widely quoted (and respected) Paul Pacult’s Spirit Journal World’s Top 120 Spirits ranking has come out and it includes 10 Cognacs (see the list below). Five of them, including the…Continue reading «The Best 10 Cognacs According to the Ranking of F. Paul Pacult»