Korea (continued)
To Brussel's efforts, linked with B.N.I.C. actions, is opposed a strong refusal of Seoul.The W.T.O. (World Trade Organization) had yet pinpointed discriminatory actions on imported products.(To be continued). Agence Europe Sept 1997

Duty free (Continued) :
On the other hand Brussel has no intention for the moment to withdraw the intra european duty free ban. Commercial lobbying is being intensified, soon political actions will be led with a clear employment background. Le Figaro 2nd of October 1997

Japan:
Good news, Japan has finally reduced importation taxes on imported spirits to the domestic spirits rate. Everybody expects a raise of imported products such as cognac...

Vietnam:
A joint action B.N.I.C./ producers action is actually made to get set in Vietnam. Although it is a small market, it seems a good opportunity for the future. To let people know the specifications of cognac compared to other spirits, to lower trade barriers and to educate prescriptors such as bartenders and owners are the main objectives.

Virtual advertising:
Budweiser beer has been , for a matter of principles, refused to carry advertising during the World cup in June ; even virtual advertising which is possible today has been denied. Real supporters will be warmly welcomed in Cognac any time. .. really !

Leopold Gourmel launches a new product It is a fairly young cognac mingled to meet customers new appetite for long drinks. It is called Le Petit Gourmel and will be found only on premise.

Remy Martin launches a new upper end cognac
It is called Extra and will meet the desires of demanding consumers. Its unique blend will pair the taste of the best cigars. Approximate retail price is 1500 FF (aprrox. US$230).

Next week : Our special dossier on cooperage